Fast forward to 2010

Felt invited the whole sales gang to its U.S. headquarters in Irvine over the weekend, and all those in attendance got a nice look at what's in store for 2010. Ooohs and ahhhs were plentiful as Felt's engineers, product managers and marketing folks opened the curtain to reveal a collection of insanely beautiful new bikes and components just itchin' to hit the roads and trails.



As with any sales meeting, there were power point presentations and some numbers talk...



...but there was also lots of eye candy to scope out:






Most importantly, the three-day get-together went way beyond the typical meeting or show-and-tell session. It was a chance for a sales rep to have a beer with an engineer. A chance to share stories and experiences about Felt bikes and components, and the people who ride them.

It was a chance for the eggheads to school us on the latest, greatest tech developments in carbon fiber, suspension and aerodynamics, and also a chance for the people who interact with customers to get some hands-on experience with the new technology.


It all went down with an informative yet casual format--sales reps went from one station to the next, learning about all the different categories of new products with focused presentations and discussions. After an hour or so, the bell rang and it was off to the next class.


With an avalanche of hot new stuff ranging from super-affordable carbon road machines, to the fastest 29-inch-wheel MTBs on the market, to exquisitely crafted new cruisers and high-end Devox components, it's impossible to narrow it down to just a few highlights.

Just keep your eyes peeled. It will all be showing up at your local Felt dealer soon enough.