Friday, July 17, 2009

The evolution of the details

Attention to detail is something that we always pride ourselves on at Felt. However, sometimes the engineering behind the scenes on a product, goes far above what would normally be expected. Take for instance our “Dingle guard” that protects the downtube on our carbon frames from rocks and impacts.

Most companies would be happy to just make a down tube rock guard that does just that, and protect the down tube. But here at Felt we like to envision the needs of the consumers and account for their individual needs.

First and foremost we use it to protect the down tube of the Carbon Six and Nine series mountain bikes,

Here is the guard on our frames in its intended position

But what happens if you play soccer? Here you see the old and new versions in testing, it was determined that both version provided adequate protection from errant tackles.
In place ready to protect

What if you were trying to protect the anonymity of the head of Felt Engineering? You will see that the older black/red weave version draws less attention to the subject, and therefore the new version fails in this role

Old Version

New version

Finally, with the popularity of small dogs, many owners find that their animals undercarriages are rather close to the ground. Therefore we have found that with the new color matched “Dingle guards” work perfectly with Bichon Frise’s, miniature poodles, and Dachshunds.

So when you pick up your new Nine or Six carbon bike or frame, get an extra “Dingle Guard” you never know when you may need it.

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