Monday, September 27, 2010

Interbike 2010

Our lips still chapped from the desert, our voices hoarse from interviews and networking, the Felt crew has finally returned from Interbike in Las Vegas. First, we would like to thank all of you that made it to our outdoor booth. Both days, we had a frenzy of activity ranging from team directors to dealers to media correspondents to enthusiasts. This was our most successful Interbike today and it would not have been possible without all of you who attended. Interbike is a culmination of work that began over a year ago, and it was our pleasure to see all of you enjoying the fruits of our labor.

The thermometers nearly touched triple digits both days, and there were extremely strong winds, but that didn’t stop hundreds of riders from trying out our new 2011 line up. Our demo bikes were checked out continually from 9:00 A.M. to 5:00 P.M. and were met with very positive responses. Particularly popular were the new F2 and Edict which rarely had more than one or two bikes waiting to be tested at any time (the rest were being ridden). We had several riders report back that the "feel" of the F2 was something unparalleled in the industry, with one long time steel rider saying that it was the first carbon frame he is going to buy. The Edict's brand new FAST suspension and light weight was a hit with the fat tire guys and was just recently ridden to victory in the California State XC Championships (more on that in a later entry).

Our showroom area was also quite busy, with puddles of drool collecting around the new DA and Fixie Series. Somehow, we were still able to conduct interviews with several media outlets regarding the 2011 lineup, so keep an eye out on Twitter for links to videos and stories. Additionally, we hope to post some higher res pictures up from our booth soon.

Post outdoor, the crew headed down the road to the Vegas strip for indoor. We were able to get a lot done with vendors and already got the gears moving for the 2012 lineup - trust me, it is already shaping up to be impressive. Additionally, one of Felt's engineers rode a courageous race at CrossVegas, getting pulled with just 2 laps to go in a world class field. Keep in mind, this was after working 9 hours a day on his feet in the desert for the previous two days.

All in all, we had a lot of great exposure to dealers and consumers. Despite the amount of effort exerted during the week, all of us really had a blast interacting with you at the show. I guess we will see you again next year in Anaheim!

See the Gallery HERE

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