Thursday, October 16, 2008

The global market meets the local market

So the last 4 months we've been travelling the globe, from Spain to Taiwan back to the USA. From California to Missouri with stops in Utah; along the way shows in Eurobike in Germany and Interbike in Las Vegas, our schedule has taken the Felt team around the world. During these travels it is amazing to see the impact cycling has all over the world. In some arenas bicycles have remained unchanged as daily transportation for decades, and elsewhere, the very pinnacle of technology is used by professional athletes to gain an advantage over their rivals.

The 2010 product development has begun in earnest, the 2009 models are filling the stores and we are looking again at all of the latest innovations to incorporate. Some of the ideas are used on the aforementioned utility bikes that have undergone few changes over the past couple decades others will need the latest composites, shaped with wind tunnel development advanced nano resins and materials and radical assembly methods. What remains unchanged is the bicycles' place in our world. It is a wonderful constant.

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