Showing posts with label Brougham. Show all posts
Showing posts with label Brougham. Show all posts

Friday, November 12, 2010

SF Bike Expo Fashion Show

Over the weekend, Felt traveled to NorCal for the San Francisco Bike Expo. It was an interesting event, synthesizing several distinct cycling cultures. It is pretty surreal to see cyclocross racers right next to a dirt jump competition. We met people interested in buying their first bike, kids looking for BMX rides, seasoned industry vets, custom bike builders, free ride pros, masters road racers, fixed gear trick riders, and everything in between. It was really rewarding to see how many people are interested in Felt Bicycles and to see how diverse those people are.

In addition to vendor booths and competitions, the SF Bike Expo also included the Pedal Savvy Fashion Show which showcases bicycles and bicycle-oriented clothing. Below are some pictures from the show, featuring the Brougham, Cafe 8 W, and Verza City 3.

All Photos are credit to Rebecca Williams.

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It was a great event, and we plan on being there next year - so keep an eye out for us!

Wednesday, October 13, 2010

CicLAvia

This Sunday (10/10/10), Los Angeles hosted CicLAvia, a ride on closed streets that stretched from Melrose to Boyles Heights in downtown L.A. Although similar events have happened in other cities around the country, Los Angeles had never hosted a cycling event of this magnitude. Los Angeles has historically been a very car-centric city, so getting approval of the event was a great accomplishment by the organizers.

CicLAvia is based on Cicloviá (meaning bike path), a social event that began in Bogotá, Columbia in 1976. The purpose of the event then, as it is now, is to promote community interaction and cycling in urban environments. Since the inaugural event, Bogotá now hosts Cicloviás every Sunday and on every holiday. The event has grown from merely an event for cyclists to a cultural experience, featuring aerobics classes, yoga, performance artists, musicians, and lectures. In addition to growing in scope, the event has also grown geographically, spreading throughout Latin America.

As a company based in Southern California, we really want to stay active in the local and regional cycling community, so we were excited to be part of the event. After picking up some bikes and some companions, we embarked for the corner of Heliotrope and Melrose not really knowing what to expect.

The Route began in the “bicycle district” of L.A., home to several independently owned cycling related or themed businesses. From there, the route went South through MacArthur Park, then City Hall, and ending at Hollenbeck Park.


The Route

Upon arriving, we immediately realized that there were more people in attendance than we had anticipated. I honestly thought that the ride would only be a few thousand strong. However, there were probably about a thousand people just at the bicycle district! At any one time, that street was packed with people talking about bikes, dancing to one of the live DJ’s, getting food from a local restaurant or food truck, or just walking their bike to get to the route.


The view of the Bicycle District. Street View


The only thing more impressive than the number of attendees was the diversity of riders. There were kids riding their first tricycle, octogenarians and every age in between. There were roller bladers, roller skaters, skateboarders, human powered vehicles, food cycles, fixed gears, scooters, tandems, tall bikes, bikes with trailers, bikes with boom boxes, etc.

We rolled down New Hampshire Ave., and I quickly lost track of my duty to take pictures. Before I knew it, I was just smiling, talking with others as we rode, and enjoying the L.A. streets devoid of cars. It was probably the best possible way to see so much of Los Angeles, and we were able to do so in the company of fellow bike enthusiasts. The rest of the ride was a blur, so here are some pictures, and some links to Google Street View so you can check out where we rode:

The bikes are ready to go.

The entrance to CicLAvia. Street View

This is probably the least crowded stretch of road on New Hampshire. Street View

Waiting on traffic. There were several points where car traffic was allowed to cross at red lights. A good compromise considering how long the route was. Street View

Riding by the bowling lanes. Street View

Another light. These were good chances to socialize.

Passing the soccer field on 7th St. Street View

The chalk messages on the road were a nice touch.

Heading back up 7th. Street View

Like many people on the ride, we dropped by several businesses along the route for snacks and drinks. (What is better than a mid-ride cupcake?) Businesses seemed to enjoy the increased Sunday sales. The estimated 100,000 attendees made such a strong impression that the organizers are already planning 4 to 5 events for 2011 and hope to make it a monthly event in 2012.

Check out CicLAvia's homepage for more details.

Tuesday, October 27, 2009

Multi-talented

Felt BMX team rider Josh Betley spends most of his time blowing people’s minds with tricks like the ones seen here:




But Josh is multi-talented and digs all sorts of bikes. Case in point: check out this new ride, a Felt Brougham fixie that Josh lovingly modified into this dead sexy rig.

Nice work, don't you think?